Code of Ethics
Everything we do is centred around data. In fact, our company vision is to see every organisation master how they use data.
Our Code of Ethics informs how we make decisions.
Each member of the KeyData team relies on our Code of Ethics to guide us as we make important decisions. It’s based on four principles:
- Is it legal? Is it right?
- Does it fit with our ethics?
- Is it in line with our values?
- Does it advance, empower or support our client?
We’re big on doing the right thing.
Doing the right thing isn’t just about legality and compliance in our field. It’s about empowerment, support, and longevity. It’s about sharing our knowledge to make a difference across a range of industries and organisations. However, in adding value and sharing this knowledge, it’s still important that we’re doing this the right way.
The highest ethical standards.
We operate with the highest ethical standards. We’re constantly reassessing our approach in line with the ethical, right thing to do. We prioritise diversity and inclusivity in both our teams and our relationships. We work agnostically, meaning we’re always open to finding the very best software solutions — not just the platforms we’re partnered with.
But most importantly, we take responsibility for our actions, our outcomes, and our approach, both as individuals and as an organisation.
The code that keeps our team accountable.
- Data is private, we keep it that way.
- Responsible & transparent conduct is the foundation for trust.
- Compliance with laws and regulations is imperative.
- Always deliver solutions that drive value.
- Represent KeyData responsibly and with pride.
- Question the Status Quo and consistently seek continuous improvement.
Our values
Knowledge
Draw on and share knowledge.
Trust
Build trust with our clients and our partners.
Relationships
Foster fruitful relationships and collaborations with clients and partners.
Empowerment
Empower and enable organisations through analytics.
Progressive & Continuous Improvement
Continuous progress is about challenging what we know.