Benefits of dashboard design and visualisation

What is the benefit?

At KeyData, we aim to simplify complex datasets through effective dashboard design and visualisation. We do this to enable our clients to make informed, data-driven decisions swiftly, to enhance operational efficiency and improve customer experience.

The human brain, while incredibly versatile, often struggles to decipher and derive meaning from vast amounts of raw, unstructured data. It’s far more adept at interpreting visuals, which allow for the rapid identification of patterns and trends to enable quick answers to important questions.

As businesses expand, it becomes imperative for leaders and their teams to have access to the latest data. This enables them to make informed decisions promptly. Data visualisation tools, such as Tableau, are instrumental in this regard.

The main benefit of effective dashboard design and visualisation is to transform complex data into visually accessible insights that simplify decision-making processes. By adopting quality dashboards, businesses can seamlessly navigate their data, bypassing the tediousness of sifting through pivot tables, spreadsheets, and numerous document versions. This streamlined approach paves the way for decisions that bolster growth and enhance operational efficiency, ensuring leaders can act swiftly and with unwavering confidence to improve business performance and customer experience.

group of employees at work in a modern office
David Keys

"From a management perspective, dashboards can also enhance your business workflow and provide you with a better idea of how you are running daily. Teams may share a dashboard and collaborate to become aware of any blockers or business insights that create opportunities."

How to speed up acting on your business key performance metrics through dashboard visualisations?

Rather than spending countless hours combing through reports, numbers, and spreadsheets to uncover information related to specific metrics or business objectives, dashboard visualisation tools, such as Tableau or Power BI, offer a streamlined solution. These tools, when integrated with your existing business governance framework, ensure data management that’s both secure and controlled. They grant data access solely to authorised individuals, ensuring both integrity and confidentiality.

Another primary benefit of dashboard design and visualisation is that it offers a unified, interactive view of data from diverse sources, which simplifies data consumption for you and your team. This centralised approach not only ensures consistency but also reveals insights that might otherwise go unnoticed.

"A clear example of how visual analytics can help speed up your business is what happens when you incorporate the sales pipeline data from your CRM with website traffic from Google Analytics. Building a deeper view on your customer's journey, and understanding average conversion times, interaction behaviours and customer types."

Kyle Holmes

Simplify Data.
Gain Insights. Grow.

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We know the workload can be overwhelming when your business is growing

Navigating the demands of a growing business or the launch of a new product can be a daunting task. However, leveraging the benefits of data visualisation through tools like a Tableau dashboard can significantly streamline this journey. A business intelligence dashboard (BI dashboard) centralises and presents critical data to take the burden off your shoulders, enabling you to swiftly understand key business metrics and adjust business operations to enhance performance at the exact moment it matters.

The beauty of your visual dashboard is its capacity to offer valuable insights at a glance, so you don’t have to spend crucial time understanding the data of your business when it’s experiencing rapid growth and evolution.

BI dashboards, in particular, go a step further in simplifying data. Instead of necessitating constant monitoring, these dashboards can proactively notify business users via exception alerts when key performance indicators shift. This takes a load off your shoulders, as you and your data analysts don’t need to constantly monitor your business’ metrics – instead, your dashboard will make you aware of a problem at the exact moment it arises.

Dragon boating team in action

Can my dashboard have different visualisations?

Certainly. A prime advantage of today’s business intelligence dashboards is their robust customisation. These data visualisation dashboards are engineered to cater to varying organisational needs, allowing different views or filters based on hierarchies.

Furthermore, intricate data points can have both row and column security set, ensuring that a single business dashboard can serve every employee according to their predefined company permissions. This efficiency negates the need for individual dashboards per employee or department. Instead, using a unified data source as the bedrock of truth eliminates redundancy in information display. Dashboards can also be tailored to answer specific business queries, extend business scorecards, and generate exception reports.

Analyst working with Business Analytics and Data Management System on a computer presenting on a large screen to a team.

These unified software solutions ensure that all employees are adept at dashboard reporting and data analytics. They unlock the potential of underlying data that may otherwise go unnoticed without multiple people combing through the information, and enable your users to identify trends and draw their own insights. This facilitates and promotes comparisons of data sources from across different timeframes and contexts, to provide holistic business insights that will  transform how your company operates.

Unlock better analytics. Book your consultation.

We rarely find the amount of data our customers have to be a problem. The opportunity lies more in how they can visualise that data in the context of their customer needs and daily operational tasks.

Book your consultation with us today to discover how you can convert your data into a visual asset and transform how you do business.